Zubair Akhtar logo — Muhammad Zubair Akhtar, Software Engineer

Services

Technical SEO services

Technical SEO services from Muhammad Zubair Akhtar are implementation work: website structure, which URLs belong in the index, and how the public site is organized for crawlers.

He is a Senior Software Engineer in Lahore with 5+ years of experience, and he takes freelance technical SEO alongside the rest of his stack. A technical SEO audit on a live site looks at structure and at URLs that should leave the index.

People searching for a technical SEO consultant or a technical SEO expert can reach him directly. The service description on this site is technical SEO implementation and website structure optimization, carried through deployment and maintenance.

Muhammad Zubair Akhtar · Senior Software Engineer · Lahore, Pakistan · 5+ years

What he does

  • Technical SEO implementation

    Changes in the site itself: structure, canonicals, the sitemap, and the response a crawler gets for a URL.

  • Website structure optimization

    Clear public pages, internal links, and a sitemap that lists the pages that should be indexed.

  • Technical SEO audit

    A review of indexing and structure, followed by the implementation. Technical SEO audit services here are engineering work, not a score with no follow-through.

Process

A technical SEO engagement follows the same lifecycle as his other software work: Requirements, Architecture, Development, Integration, Testing, Deployment, Optimization and Maintenance.

  1. 1Requirements
  2. 2Architecture
  3. 3Development
  4. 4Integration
  5. 5Testing
  6. 6Deployment
  7. 7Optimization
  8. 8Maintenance

Tech stack

  • Next.js
  • WordPress
  • PHP
  • XML sitemap
  • Canonical URLs
  • Cloud infrastructure

October 2026 indexing cleanup on this site

In October 2026, zubairakhtar.com had spam URLs in Google's index. A Google Search Console export listed 249 indexed URLs. The legitimate sitemap at that time contained 7 portfolio pages.

The extra URLs were not pages he meant to publish. Patterns included /shopdetail/ paths, junk queries on the homepage such as ?b= and ?m=, and old slugs that do not belong on this domain.

The fix lives in the Next.js proxy and the index policy. A request that is not on the allowlist is answered with HTTP 410 Gone and an X-Robots-Tag: noindex header, before a trailing-slash redirect can turn it into an ordinary redirect. The allowlist is the same set of URLs the sitemap publishes. This page does not claim a count of URLs Google has dropped since the change.

  • Search Console export: 249 indexed URLs
  • Legitimate sitemap at the time: 7 portfolio pages
  • Patterns: /shopdetail/, junk ?b= and ?m= queries, old slugs
  • Response: 410 Gone and X-Robots-Tag noindex

Questions

What do technical SEO services include?
Technical SEO implementation and website structure optimization. On a site he maintains, that includes the sitemap, canonical URLs, and a 410 Gone plus noindex response for URLs that should not be indexed.
Do you offer technical SEO audit services?
Yes. A technical SEO audit reviews structure and indexing, then he implements the changes. This site does not publish invented audit scores, traffic totals, or ranking promises.
What changed in the October 2026 cleanup?
A Search Console export listed 249 indexed URLs while the legitimate sitemap had 7 portfolio pages. Spam patterns were /shopdetail/ URLs, junk homepage queries such as ?b= and ?m=, and old slugs. Those requests now receive 410 Gone and X-Robots-Tag noindex from the Next.js proxy.
Can I hire a freelance technical SEO consultant?
Yes. Muhammad Zubair Akhtar is based in Lahore, Pakistan, and works remotely. Start from the contact page or WhatsApp.
Do you guarantee search rankings?
No ranking or traffic outcome is offered on this page. The published work is the technical implementation.

Discuss a technical SEO audit

Message Muhammad Zubair Akhtar on WhatsApp or email [email protected].